About

Two decades building
B2B revenue at scale.

I grew Dell's enterprise business from $200M to $500M. Then I built the go-to-market engine behind 500+ companies at AWS: procurement, co-sell, expansion. Now I embed inside one B2B tech company at a time, build the revenue motion, and hand it over running.

Nav Kaul, founder of Crucible
Track record
$240M
GTM-driven revenue
500+
Companies scaled
$200M→$500M
Enterprise grown
20 yrs
In the seat, not the sidelines

“GTM-driven revenue” = revenue directly attributed to go-to-market activity: five or more GTM touches before the deal closed.

What the work produced

Numbers, with names attached.

$0 → $26MAppDynamics — Marketplace revenue, 4 years
7 → 132Matillion — Marketplace private offers, 3 years
2×N2WS — enterprise deal mix, 2 years
“Matillion grew ~100% y/y for the last 4 years and we look at our relationship with Nav as a critical factor in our continued success.”
CMO, Matillion Inc.
“This is how a cloud provider should run their GTM engagement with partners.”
Head of Marketing, Snowflake
“One of the best collaborations I have seen between a global and the EMEA team.”
Head of EMEA Business Development, AWS
The throughline

Systems beat tactics. Every time.

Dell's enterprise business didn't grow $300M on clever campaigns, and AWS didn't scale 500 companies on luck. Both ran on systems, built once and run by teams who knew them cold. I build that system inside your company.

How I work

Embedded, accountable,
built to hand off.

I sit in your pipeline meetings and carry the number with you, week by week. From day one I'm training the people who replace me, writing down everything I do, and wiring the dashboards that outlast me. The engagement ends — with 30 days of office hours after handoff. The system doesn't stop.

Work with Crucible

Four ways in.

EnterpriseTurn adoption into an organizational contract → SaaSThe whole motion, built end to end → AWSGrow through Marketplace & co-sell → Fractional CMOA marketing leader in the seat →
Book a working session →